While OTAs and hotels seem at odds with each other, they both have one important thing in common: their dedication to the customer— or more specifically the guest.
In regards to online booking, there are important and striking differences between how the two cater to the guest— which has resulted in OTAs seemingly dominated the online booking market.
Read my recent article for MicroMetrics published on HospitalityNet
Another piece of content regarding OTA’s, published on Hotel Tech Report as head of marketing for MicroMetrics: https://hoteltechreport.com/author/dan-lawrence20gmail-com
Dan Lawrence 