Author Archives: Dan Lawrence | Growth Marketing Leader in Canada

You’ve got a great business idea, in the start up stage to getting where you’ve always imagined yourself being and now you’re on the lookout for a great logo to justly represent your business and help build your brand. A professionally designed logo has more impact on a potential customer than one would like to believe. Here are 4 key factors to keep in mind while looking for that perfect logo: 1) Identify your Ideal Customer Identifying your target market is imperative not only for your business, but also to create a memorable logo that represents your band and it’s attributes. Personify your ideal customer i.e. give it a name and story dependingContinue reading “How To Find The Perfect Logo”