Dan Lawrence, Marketing Judging Committee at Stevie Awards

I’m on the Marketing Judging Committee at the Stevie Awards! I’m thrilled to announce, that I will be on the Marketing Judging Committee at The American Business Awards (Stevie Awards). My 10+ years of growing and marketing Canadian startups in the technology space has provided me with the opportunity to identify a great marketing strategyContinue reading “Dan Lawrence, Marketing Judging Committee at Stevie Awards”

Dan Lawrence, Marketing: Recent article on Pro Food World

The manufacturing skills gap and the importance of tech tools. As Director of Marketing at Simutech Multimedia  , I was asked to do a Q & A  with Pro Food World, the leading publication for Food Production and manufacturing. In the article titled “Bridging the skills gap with tech tools”, I answer questions on everything from, “WhatContinue reading “Dan Lawrence, Marketing: Recent article on Pro Food World”

Dan Lawrence, Marketing: Recent article on Industry Week.

Gamifying Manufacturing to Train Millennials As Director of Marketing at Simutech Multimedia  , I was published by IndustryWeek , the leading publication for manufacturing and technology. In my article titled “Candy Crushing It: Gamifying Manufacturing to Train Millennials” I covered, how Millennials now make up 35% of the U.S. labor force and why manufacturing training programsContinue reading “Dan Lawrence, Marketing: Recent article on Industry Week.”

The Marketing Round-up: Marketing Stats and News For The Week (Facebook, Instagram, Net Neutrality, and more.)

From important marketing statistics to key strategy, here’s a round-up of this week’s marketing news.    https://biteable.com/watch/embed/the-power-of-solar-copy-1646086/d47be53d45bc113a017eab212d0024bf7fe2b6ed?autoplay=1     69% of C-level respondents said their marketing strategy was effective compared to 55% of individual contributors. Among the 6,000+ respondents who were surveyed by Hubspot this year this year, 69% of C-level respondents said their marketingContinue reading “The Marketing Round-up: Marketing Stats and News For The Week (Facebook, Instagram, Net Neutrality, and more.)”

The Weekly Marketing Round-up: Marketing Stats and News For The Week (November 13-19TH 2017)

From important marketing statistics to key strategy, here’s a round-up of this week’s marketing news.  L’Oréal’s new marketing Strategy Since roughly 20% of L’Oréal’s sales are delivered through e-commerce channels, L’Oréal’s new CMO, Stéphane Bérubé, wants digital to account for a much higher percentage. Through ‘O+O’ — or the ‘online plus offline’ strategy — L’OréalContinue reading “The Weekly Marketing Round-up: Marketing Stats and News For The Week (November 13-19TH 2017)”