Dan Lawrence is a results-driven marketing leader, known for driving and implementing strategic marketing programs to grow and sustain several Canadian startups and technology companies. Dan’s growth strategies have led to a consistent track record in generating leads and new business opportunities for mid-size and startup companies in SaaS, enterprise, peer-to-peer, on-demand, education, and fintech industries.
• Customer acquisition and lead generation strategies — focusing on content marketing programs, social media, SEM, SEO and growth hacking — for improved lead generation awareness, nurturing, and scalable results.
• Brand management, corporate messaging and communications strategies, including messaging platforms, public relations programs and social media
• Demand generation programs, content development, sales enablement and agreements for in-funnel lead nurturing / customer development campaigns
• Focus on identifying opportunities, developing go-to-market strategies and market positioning for new products and features
• Hiring, coaching and aligning teams to integrated marketing program goals and KPI’s and measuring them accurately
• Full-cycle product development and product marketing from concept to market. •Growth and customer acquisition in the B2C and B2B sector