Dan Lawrence, Marketing: Recent article on Industry Week.

Gamifying Manufacturing to Train Millennials

As Director of Marketing at Simutech Multimedia  , I was published by IndustryWeek , the leading publication for manufacturing and technology. In my article titled “Candy Crushing It: Gamifying Manufacturing to Train Millennials” I covered, how Millennials now make up 35% of the U.S. labor force and why manufacturing training programs need to be designed for them.

Read my recent article for Simutech on Gamification here: Candy Crushing It: Gamifying Manufacturing to Train Millennials


Published by Dan Lawrence | Growth Marketing Leader in Canada

Dan is a growth leader with over a decade of progressive experience in marketing products and scaling companies within the Technology, OnDemand and Manufacturing spaces. Dan combines his strategic-thinking, demand generation and team-building abilities to ensure optimal business performance and realize significant revenue enhancements. • Deep knowledge of the peer-to-peer and on-demand economy • Responsible for taking product ideas and feedback from concept to market • Customer acquisition and growth hacking in the B2C and B2B sector • Analytical skills including the ability to see granular as well as big-picture • Brand management and consumer communication • Responsible for developing and maintaining successful strategic partnerships • Focus on identifying opportunities to improve product design and increase conversion

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