From important marketing statistics to key strategy, here’s a round-up of this week’s marketing news.
L’Oréal’s new marketing Strategy
Since roughly 20% of L’Oréal’s sales are delivered through e-commerce channels, L’Oréal’s new CMO, Stéphane Bérubé, wants digital to account for a much higher percentage. Through ‘O+O’ — or the ‘online plus offline’ strategy — L’Oréal will fully integrate all marketing channels, enabling them to utilize customer data more efficiently and service their customers better. Read more at MarketingWeek.
Ride-hailing company Lyft, goes international
On November 13th, ride-hailing company Lyft, announced that they will be taking their brand of ridesharing international — starting with Toronto. Lyft recently increased its total coverage to 40 (U.S.) states and 94 percent of the US population.
Marvel to bring comic books to life
In celebration of its rich 78-year history, Marvel Entertainment is creating an exhibition featuring more than 300 items from the brand, including: renowned artifacts, illustrations, and interactive exhibits, spanning the history of Marvel’s fictional universe. The exhibition will be hosted by Marvel, at the Museum of Pop Culture (MoPOP) in Seattle, slated to open on April 21, 2018.
How much influence do podcast “super-listeners” command?
According to the Knight Foundation’s recent research, the “super-listener” is a loyal evangelist. The Knight Foundation has released a summary of their findings, after interviewing over 28,964 podcast listeners, 18 years of age or older. The summary includes important statistics on the current state of podcast listeners, means of consumption and key finding for marketers.
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Dan Lawrence 