While OTAs and hotels seem at odds with each other, they both have one important thing in common: their dedication to the customer— or more specifically the guest.
In regards to online booking, there are important and striking differences between how the two cater to the guest— which has resulted in OTAs seemingly dominated the online booking market.
Read my recent article for MicroMetrics published on HospitalityNet
Another piece of content regarding OTA’s, published on Hotel Tech Report as head of marketing for MicroMetrics: https://hoteltechreport.com/author/dan-lawrence20gmail-com
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Published by Dan Lawrence | Growth Marketing Leader in Canada
Dan is a growth leader with over a decade of progressive experience in marketing products and scaling companies within the Technology, OnDemand and Manufacturing spaces. Dan combines his strategic-thinking, demand generation and team-building abilities to ensure optimal business performance and realize significant revenue enhancements.
• Deep knowledge of the peer-to-peer and on-demand economy
• Responsible for taking product ideas and feedback from concept to market
• Customer acquisition and growth hacking in the B2C and B2B sector
• Analytical skills including the ability to see granular as well as big-picture
• Brand management and consumer communication
• Responsible for developing and maintaining successful strategic partnerships
• Focus on identifying opportunities to improve product design and increase conversion
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Dan Lawrence 