OTAs vs Hotels: The Age-Old Battle Over Online Booking (HospitalityNet)

While OTAs and hotels seem at odds with each other, they both have one important thing in common: their dedication to the customer— or more specifically the guest.

In regards to online booking, there are important and striking differences between how the two cater to the guest— which has resulted in OTAs seemingly dominated the online booking market.

Read my recent article for MicroMetrics published on HospitalityNet

Published by:

Dan Lawrence

Dan Lawrence a strategic, product-driven and creative marketer. With a background in product management and design. • Deep knowledge of peer-to-peer and on-demand economy • Responsible for taking product ideas and feedback from concept to market • Customer acquisition and growth hacking in the B2C and B2B sector • Analytical skills including the ability to see granular as well as big-picture • Brand management and consumer communication • Responsible for developing and maintaining successful strategic partnerships • Focus on identifying opportunities to improve product design and increase conversion

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