You’ve got a great business idea, in the start up stage to getting where you’ve always imagined yourself being and now you’re on the lookout for a great logo to justly represent your business and help build your brand. A professionally designed logo has more impact on a potential customer than one would like to believe.
Here are 4 key factors to keep in mind while looking for that perfect logo:
1) Identify your Ideal Customer
Identifying your target market is imperative not only for your business, but also to create a memorable logo that represents your band and it’s attributes. Personify your ideal customer i.e. give it a name and story depending on who you have identified your ideal customer to be. This will help you to effectively convey to the designer who he/she should be designing for.
2) Do Your Research
Research logos of your competition and leaders in your industry, notice the tone their logo conveys, the shapes used and their simplicity. Take note of what you would like to see in your logo and the tone you would like to convey to your potential customers.
3) Finding a Designer
Looking through the portfolio of potential designers is essential to find the perfect match for your company. Work samples help evaluate the quality, skill and thinking process of the designer. To know if you are on the right track, look through previous logos created by the designer and look out for simplicity i.e. simple shapes (e.g. Nike, Apple) Well designed logos are timeless, versatile and unique without being excessive. Another important characteristic of a good logo is, the ability to appropriately convey the brand, tone and it’s message e.g. The “Toys r Us” logo is happy, fun and filled with energy to appeal to younger customer. Make a note of the logos that catch your eye.
4) Meeting with The Designer
Here are a few factors that are necessary while discussing your project with the designer you have zeroed in on:
A) Your company, product, the message and tone you want to convey.
B) Your Target Demographic.
C) Questions regarding his previously designed logos and his design process.
D) Deadline expectations
E) Mode of communication.
A logo helps communicate the services your business offers and creates a professional image of your company to your target market. Investing in a great logo for you business today will help you create a strong foundation for the future of your business.
Dan Lawrence 