Dan Lawrence, Marketing Judging Committee at Stevie Awards

I’m on the Marketing Judging Committee at the Stevie Awards!

I’m thrilled to announce, that I will be on the Marketing Judging Committee at The American Business Awards (Stevie Awards).

My 10+ years of growing and marketing Canadian startups in the technology space has provided me with the opportunity to identify a great marketing strategy from something that may not work.

I am grateful for the chance to be a judge at the Stevie Awards, and once again help small and large companies in North America to celebrate their marketing successes!

Dan Lawrence, Marketing: Recent article on Pro Food World

The manufacturing skills gap and the importance of tech tools.

As Director of Marketing at Simutech Multimedia  , I was asked to do a Q & A  with Pro Food World, the leading publication for Food Production and manufacturing. In the article titled “Bridging the skills gap with tech tools”, I answer questions on everything from, “What is simulation training?” to  “How can food and beverage manufacturers use simulation training to educate and engage employees?”

Read my recent article for Simutech Multimedia on Simulation Training here: Bridging the skills gap with tech tools.

 

Dan Lawrence, Marketing: Recent article on Industry Week.

Gamifying Manufacturing to Train Millennials

As Director of Marketing at Simutech Multimedia  , I was published by IndustryWeek , the leading publication for manufacturing and technology. In my article titled “Candy Crushing It: Gamifying Manufacturing to Train Millennials” I covered, how Millennials now make up 35% of the U.S. labor force and why manufacturing training programs need to be designed for them.

Read my recent article for Simutech on Gamification here: Candy Crushing It: Gamifying Manufacturing to Train Millennials

 

The Marketing Round-up: Marketing Stats and News For The Week (Facebook, Instagram, Net Neutrality, and more.)

From important marketing statistics to key strategy, here’s a round-up of this week’s marketing news. 

 

https://biteable.com/watch/embed/the-power-of-solar-copy-1646086/d47be53d45bc113a017eab212d0024bf7fe2b6ed?autoplay=1

 

 

69% of C-level respondents said their marketing strategy was effective compared to 55% of individual contributors.

Among the 6,000+ respondents who were surveyed by Hubspot this year this year, 69% of C-level respondents said their marketing strategy was effective compared to 55% of individual contributors.

A further breakdown of “YES, OUR MARKETING STRATEGY IS EFFECTIVE.”:

  • C-level executive (CEO, CMO): 69%
  • VP/Director: 68%
  • Individual contributor: 61%
  • Manager: 55%

You can access the full report here


Marketers Fear Increase In Advertising Prices Due To FCC’s Plan To Kill Net Neutrality

A Majority of marketers fear that killing Net Neutrality could lead to the end of Marketing. The FCC’s proposal would affect everything from advertising prices to viewability standards — resulting in stunting innovation and competition. Many marketers also believe that without net neutrality, creators and brands will struggle to achieve ROI goals.

Read more here

Only 30% of Instagram posts get seen

Although Instagram boasts the highest engagement rates in Social Media. According to Sprout Social’s recent article, almost 70% of Instagram posts are not seen — due to Instagram’s new algorithm that focuses more on past page engagement when choosing what content people will see.

Read more Instagram Stats here

Learn more about how to improve your visibility here

Research says: Omni-shopping is the new norm

While customers are still going to traditional brick-and-mortar retailers for a majority of purchases, their path to purchase now passes through a wide range of digital, mobile and social channels, reflecting a shift in behaviour that is changing the face of shopper marketing.

According to Criteo’s recent report, the most popular ways of shopping are: “Ordering online and picking up in-store”, “researching online and buying in-store”, and “seeing something in-store and buying it online”. Also reported, 89% of shoppers said appealing product photos can sway their purchasing decision.

You can read more here 

Facebook Will allow Americans to see the Russian Posts They Read

After Facebook claimed that 126 million+ people in the U.S. may have seen posts produced by Russian-government-backed agents. A new Facebook tool will let Americans see if they fell for Russian propaganda, the tool is set to be released by the end of 2017 on Facebook’s online support center.

Read more here

Have feedback or need to connect? click here. 

View at Medium.com

The Weekly Marketing Round-up: Marketing Stats and News For The Week (November 13-19TH 2017)

From important marketing statistics to key strategy, here’s a round-up of this week’s marketing news. 

L’Oréal’s new marketing Strategy

Since roughly 20% of L’Oréal’s sales are delivered through e-commerce channels, L’Oréal’s new CMO, Stéphane Bérubé, wants digital to account for a much higher percentage. Through ‘O+O’ — or the ‘online plus offline’ strategy — L’Oréal will fully integrate all marketing channels, enabling them to utilize customer data more efficiently and service their customers better. Read more at MarketingWeek.

 

Ride-hailing company Lyft, goes international

On November 13th, ride-hailing company Lyft, announced that they will be taking their brand of ridesharing international — starting with Toronto. Lyft recently increased its total coverage to 40 (U.S.) states and 94 percent of the US population.

Read more at HuffPost

 

Marvel to bring comic books to life

In celebration of its rich 78-year history, Marvel Entertainment is creating an exhibition featuring more than 300 items from the brand, including: renowned artifacts, illustrations, and interactive exhibits, spanning the history of Marvel’s fictional universe. The exhibition will be hosted by Marvel, at the Museum of Pop Culture (MoPOP) in Seattle, slated to open on April 21, 2018.

Read more at Forbes

 

How much influence do podcast “super-listeners” command?

According to the Knight Foundation’s recent research, the “super-listener” is a loyal evangelist. The Knight Foundation has released a summary of their findings, after interviewing over 28,964 podcast listeners, 18 years of age or older. The summary includes important statistics on the current state of podcast listeners, means of consumption and key finding for marketers.

Read more at Medium 

 

Have feedback or need to connect? click here. 

 

 

View at Medium.com